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What is SEO and AEO?

SEO puts your company in Google’s normal results. AEO makes sure AI assistants such as ChatGPT and Gemini name your company when a buyer asks for a supplier. Together they build visibility that keeps working month after month.

SEO

Search engine optimisation

When a buyer searches for what you sell, Google shows a list of results. SEO is the work that earns your company a place in that list without paying for each click: a website Google can read, a page for every question buyers ask, and trust from other websites.

AEO

Answer engine optimisation

Buyers now ask AI assistants for supplier recommendations. AEO makes your company easy for those assistants to find, understand and recommend, with clear, factual pages and consistent information across the web.

How it works

Four steps, in this order. Each one builds on the last.

01 · Basics

Fix the basics

We check that Google can find and read your website, that it loads quickly and that visits are measured, then list every fix for your developer.

02 · Pages

A page per question

Each service and market gets its own page that answers one thing buyers search for.

03 · Trust

Earn outside trust

Mentions and links from respected industry websites show Google and AI that your company is credible.

04 · AI

AI recommends you

Clear, factual pages help ChatGPT, Gemini and other assistants name your company when buyers ask.

What it means for your business

The view from the management table.

✓

The foundation is fixed onceLater investment in content and marketing is not wasted.

✓

Steady enquiries without paying per clickEach page captures one kind of demand and keeps working.

✓

Credibility compoundsWhat you earn this year keeps working for you next year.

✓

Earlier on the shortlistYour company appears where buyers now begin their research.

Common questions

How long does SEO take?

SEO and AI visibility build over several months and keep working. Paid advertising can bring enquiries sooner while they build.

What is the difference between SEO and ads?

Ads put you at the top of the results while you pay for each click. SEO earns your place in the normal results and keeps working without per-click costs.

How do you measure it?

We track calls, forms and WhatsApp messages by source and send a plain-language monthly report showing enquiries, cost and quality.

Do you work in my sector?

We work with technical, industrial and business-to-business companies worldwide. See the sectors we work with, or ask us about yours.

Explore our other services

Want to see where you stand? Check how your business shows up when customers search.

© 2026 Visione Globale. Working with clients worldwide.