Show dates3–5 Nov 2026Same dates as Gulfood Manufacturing.
VenueZa'abeel Halls 4–5Dubai World Trade Centre.
SectorSweets and snacksConfectionery, chocolate, biscuits and savoury snacks.
Running alongsideGulfood ManufacturingPlus Gulf Host and Private Label Middle East.

Dates last checked 2 November 2026 against the official Gulfood Manufacturing site. Always confirm details with the organiser.

What we film

Videos snack brands use after the show.

Retail buyers and importers decide with their eyes. We film your products so they look as good on screen as on the shelf.

i.
Product Close-ups
Chocolate, sweets and snacks filmed with our own lights, with textures and colours that make people hungry.
16:9 · 1:1
ii.
Packaging and Range Shots
Your full range and new packaging filmed cleanly, ready for retail presentations and online listings.
16:9 · 1:1
iii.
Tasting Moments
Buyers tasting and reacting on your stand, filmed with their agreement.
9:16 · 16:9
iv.
Launch Videos
New flavours and products presented by your team, ready for distributors and social media.
16:9 · 9:16
v.
Buyer Interviews
Short interviews with importers and retailers who visit your stand.
16:9 · 9:16
vi.
On-the-Spot Editing
Our editor works on site during the show, so short videos are ready to post the same day. Your full videos and event photos are delivered the next day.
Next-day delivery

Filming at ISM Middle East

Four things to plan before the show.

Food on camera needs some care. These are the points we agree with you before the show.

i.
Keep fresh samples for filming
Set aside unopened, fresh products for close-ups. Chocolate softens under hall lights, so we film it early in the day.
ii.
Plan your launch moment
Tell us when you reveal new products so the crew is ready on the stand.
iii.
Ask before filming visitors
We only film buyers who agree, and keep wide shots free of recognisable faces where needed.
iv.
Book now
The show opens on 3 November. Send your dates and stand number as soon as you can.

FAQs

ISM Middle East video FAQs.

i.When and where is ISM Middle East 2026?

ISM Middle East 2026 runs from 3 to 5 November 2026 in Za'abeel Halls 4 and 5 at Dubai World Trade Centre, alongside Gulfood Manufacturing.

ii.Can you make chocolate and snacks look good on camera at a show?

Yes. We bring our own lights, film fresh samples early in the day and use clean surfaces on your stand.

iii.Can you film product shots for online listings?

Yes. We film packshots and range shots that work for retailer presentations and online product pages.

iv.Can the same crew cover Gulfood Manufacturing too?

Yes. Both shows run at the same venue and dates, so one crew can cover stands at both.

v.How fast do we get the videos and photos?

Our editor edits on the spot during the show, so short videos are ready to post the same day. Your full videos and event photos are delivered the next day.

vi.How much does ISM Middle East video production cost?

It depends on the number of days, crew size and the videos you need. Send your stand details and we will quote a fixed price for the agreed scope.

vii.Can a videographer film our sweets and snacks at ISM Middle East?

Yes. Confectionery needs close, well-lit shots that show texture and colour, so our videographer brings lights to the stand. One person covers product shots and buyer interviews; crowded tasting sessions are easier with a second camera.

Other shows we film