Corporate Explainer Video Production in Dubai
60 to 90 second videos that make one product, service or process clear on the first watch. Live action, motion graphics or a mix of both, planned, filmed and edited by one team.
- Plan agreed firstBefore filming starts
- One shoot, many cutsWeb, sales and social
Explainer video enquiry
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Our work
Recent films by our team.
Corporate and event films we have produced in the UAE. Press play to watch.
What it is
What is a corporate explainer video?
A corporate explainer video is a short film, usually 60 to 90 seconds, that explains one product, service or process so clearly that the viewer understands it on the first watch. It starts with the problem your customer has, shows how you solve it, and ends with one next step.
Explainers do the job of the first sales conversation. Prospects arrive at the call already knowing what you do.
- i.One idea per video
- ii.Problem first, then the solution
- iii.Under 90 seconds
- iv.Ends with one clear action
Styles
Live action, motion graphics or both.
The right style depends on what you need to show. If it can be filmed, filming usually builds more trust. If it cannot, motion graphics make it visible. Considering an AI-made explainer? Read AI explainer videos: when they work and when to film instead.
- i.
Live action
Real people, products and places on camera. Best for services where trust in your team matters, and for physical products buyers want to see working.
Services · products · facilities - ii.
Motion graphics
Animated text, icons and diagrams. Best for software, financial products, data and processes that happen inside a system or cannot be filmed.
Software · finance · processes - iii.
Mixed
Filmed footage with animated labels, numbers and diagrams on top. Best for technical products where buyers need both real proof and a clear explanation.
Technical · industrial · B2B
Script structure
How a 90-second explainer is built.
Voice-over runs at roughly 130 to 150 words a minute, so a 90-second explainer has room for about 200 to 225 words. That limit is why every section has to earn its place.
| Time | Section | What it does |
|---|---|---|
| 0:00–0:10 | The problem | Names the situation your customer recognises, in their words |
| 0:10–0:25 | Why it matters | Shows what the problem costs them in time, money or risk |
| 0:25–0:60 | How it works | Your solution in three steps or fewer |
| 0:60–1:20 | Proof | A result, client name or number that makes it believable |
| 1:20–1:30 | Next step | One action: book a demo, request a quote or visit a page |
Where it works
Where explainer videos earn their keep.
An explainer gets watched many times by many different people. Plan where it will run before production so the right versions are made.
- i.
Landing pages
Next to the enquiry form, where visitors decide whether to get in touch.
- ii.
Sales follow-ups
Sent after a first call so the prospect can share it with colleagues who were not in the room.
- iii.
Paid ads
Short cut-downs with captions for LinkedIn, Meta and YouTube campaigns.
- iv.
Exhibition stands
A subtitled loop that explains your product while your team talks to visitors. See exhibition videography.
- v.
Customer onboarding
Helps new customers get started without a long call.
- vi.
Internal launches
Explains a new process or system to your own staff before it goes live.
Avoid these
Why most explainer videos do not work.
Weak explainers usually try to say too much. These are the problems that come up most often, and all of them are fixed at the script stage.
- i.Explaining every feature
- ii.Opening with the company history
- iii.Industry jargon the viewer does not use
- iv.Voice-over too fast to follow
- v.No captions for muted viewing
- vi.More than one call to action
Cost
What affects the cost of an explainer video.
Two explainers of the same length can be very different jobs. Simple animated text and icons cost less than custom illustration, and a studio shoot costs less than filming across several sites.
Send your brief and we will quote a fixed price for the agreed scope before any work starts.
- i.Live action, motion graphics or mixed
- ii.Length of the finished video
- iii.Simple graphics or custom illustration
- iv.Filming days and locations
- v.Voice-over and language versions
- vi.Number of cut-downs and formats
FAQs
Explainer video FAQs.
i.How long should a corporate explainer video be?
Between 60 and 90 seconds for most products and services. If you need longer, it is usually better to make a short main explainer and separate videos for each feature.
ii.Should our explainer be animated or live action?
Choose live action when trust in your people or seeing a physical product matters. Choose motion graphics when the thing you sell happens inside software or a system and cannot be filmed. Many technical products work best with a mix.
iii.How many words fit in a 60-second explainer script?
About 130 to 150 words. Voice-over at a natural pace runs at roughly that rate, and the visuals need time to land between lines.
iv.Can an explainer video be updated later?
Motion graphics explainers are easier to update, because screens, prices or features can be changed without a new shoot. Live action explainers need a reshoot for anything on camera, so avoid filming details that change often.
v.Does an explainer need a voice-over?
Most do, but every version should also work without sound, because many people watch on mute. Captions or on-screen text make that possible.
vi.Can you make Arabic and English versions?
Yes. We can add Arabic subtitles or a second voice-over so one production works for both audiences. Tell us at the brief stage so we plan for it.
Get in touch
Planning an explainer video?
Tell us what you need to explain, who it is for and where it will run. We reply within one working day with questions or a quote.