CABSAT 2027 Video Guide: How Media and Broadcast Exhibitors Should Film Their Stand

CABSAT 2027 at a glance

CABSAT is the Middle East’s event for broadcast, satellite, content creation and media technology. It runs alongside SATEXPO, and in 2027 GISEC Global is also on at the same venue on the same dates.

• Show dates4–6 May 2027
• Opening hours10:00–17:00, last day until 16:00
• VenueDubai Exhibition Centre, Expo City Dubai
• HallsS17 and S19

Details from the official CABSAT site and the official GISEC site. Always confirm hours and your hall with the organiser.

The show focuses on content creation and virtual production, media technology with cloud and IP workflows, and pro AV and immersive environments. That means a lot of screens, LED walls and live demos, which are exactly the things that are hardest to film well.

Filming LED walls and screens without flicker

This is the biggest technical risk at CABSAT. LED walls and monitors refresh at their own rate, and if the camera does not match it, footage shows flicker, rolling bands or moiré patterns. To an audience of broadcast engineers, that looks careless, even if your product is excellent.

1. Test during build-up. Ask your crew to test camera frame rate and shutter against every screen on your stand before the show opens, while your technical team is there to adjust settings.
2. Share your screen specs. Give the crew the refresh rate and processor settings for your LED walls and monitors in advance.
3. Record clean feeds. Where you can, record the signal straight from your system instead of filming the screen. It is sharper and avoids flicker entirely. Agree the output format and connections with the crew beforehand.
4. Mix both. The best demo videos combine a clean feed of the interface with camera shots of people using the product, so viewers see both detail and context.
5. Watch reflections. Glossy panels and glass pick up hall lights. Small changes in camera angle usually fix it.

For virtual production and XR demos, the same rules apply, but tighter. Plan these shots with your technical lead, and allow time for retakes.

Six videos media tech exhibitors should film at CABSAT

For a general list that works at any show, see our exhibition stand video guide. These are the ones that matter most at CABSAT.

• Hardware demos

  Cameras, encoders, switchers, LED walls and audio gear shown working, with close-ups of controls and outputs.

• Workflow films

  Cloud, IP and playout workflows explained by your engineer, using clean screen recordings.

• Virtual production showcases

  LED volume and XR demos, filmed with matched settings so the result looks as good on video as it does in person.

• Customer and partner interviews

  Broadcasters and integrators explaining why they use your products. Strong proof for this technical audience.

• Launches and announcements

  New products and partnerships revealed on your stand, filmed from two angles for press and LinkedIn.

• Daily social edits

  Short vertical clips of demos and the busy stand, posted while CABSAT is still on.

A three-day CABSAT filming plan

CABSAT is shorter than most big UAE shows, so every hour counts. Here is how to spread the filming.

Live demos run at fixed times. Share your demo schedule with the crew, and keep one quiet slot each day for anything that needs a retake.

Sound on a loud show floor

Many CABSAT stands play audio, and some are selling audio equipment. That makes clean sound harder than at most shows.

• Use clip-on mics for anyone speaking, rather than relying on a camera microphone.
• Pause stand audio for a few minutes while recording interviews, if your setup allows.
• Record audio products directly. If you are showing audio equipment, capture its output from the source, not through a microphone in a noisy hall.
• Book a quiet room for longer interviews, if your stand or the venue has one.

Expo City logistics

1. Allow travel time. Dubai Exhibition Centre is in Expo City Dubai, a long drive from central Dubai. Plan for the crew to arrive well before doors open.
2. Register crew passes. Add crew names through the exhibitor portal before the deadline, especially if they need access during build-up.
3. Read the exhibitor manual. Check the rules on filming, lighting and power on your stand.
4. Reserve power and space. Ask your stand builder for a socket and a lockable corner for equipment and recorders.
5. Exhibiting at GISEC too? GISEC Global runs at the same venue on the same dates in 2027, so one crew can cover stands at both shows with good planning. See our GISEC video production page.

Using your CABSAT footage after the show

1. Send demos first. Agree that short product demos are edited first, so sales can send them to the people they met within days.
2. Build a demo library. Workflow films and hardware demos stay useful all year on your website and in sales calls.
3. Arm your partners. Resellers and integrators can use the same footage in their own presentations.
4. Add subtitles. Arabic and English subtitles make the same video work across the region.
5. Cut for social. Short vertical versions of demos perform well on LinkedIn, where your technical audience spends time.

Exhibiting at other technology shows too? See our pages for GITEX Global and our GITEX video guide.

CABSAT 2027 video checklist

• Confirm hall and stand number (4–6 May)
• Send screen specs and refresh rates to the crew
• Agree clean feed outputs and connections
• Book build-up time for screen tests
• Register crew passes in the exhibitor portal
• Share your demo and launch schedule
• Plan quiet slots for interviews

Need a crew? See our CABSAT video production service, or request a quote for your CABSAT stand. For other shows, see exhibition and trade show videography in Dubai.

CABSAT video FAQs