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Product launches · Reveal filmed, reel posted within the hour

Product Launch Video Production in Dubai

The reveal happens once, so we film it like there is no second take. Reveal coverage, executive interviews, product footage and same-day reels for launches across Dubai and the UAE. Part of our event video production in Dubai.

  • Reveal reel in an hourCut on site, approved by you
  • Embargo respectedNothing leaves before your time

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One shot

A launch has no second take.

The cover comes off, the screen lights up, the CEO says the line and the room reacts. If a camera is pointed the wrong way for those ten seconds, no edit can fix it. Everything below is built around that problem.

What we film

Coverage planned around the reveal.

  • i.

    The reveal

    One camera does nothing else but hold the product and the moment it appears. A second angle catches the room.

    Locked camera · second angle
  • ii.

    Executive and spokesperson interviews

    Two or three short answers each, filmed away from the stage noise, for press and LinkedIn.

    Press and LinkedIn
  • iii.

    Product hero shots

    Close, clean footage of the product filmed before doors open, while the stage is lit and nobody is in the way. This footage often runs in ads for months.

    Before doors open
  • iv.

    Guest and partner reactions

    Short reactions from dealers, distributors, media and VIP guests, filmed with their permission.

    15 to 30 seconds each
  • v.

    Keynote recording

    The full presentation with sound from the AV desk, for teams and partners who could not be there.

    Full length
  • vi.

    Behind the scenes

    Rigging, rehearsal and countdown footage, which makes a strong teaser for your next launch.

    Teaser cuts

What you can post, and when

From reveal to feed in under an hour.

Our editor works at the venue with On-the-Spot Editing, so the first reel goes out while guests are still in the room. Name one approver on your side and it posts in minutes.

  • i.Within the hour: a 20 to 40 second vertical reveal reel
  • ii.Next day: a short film of the night, plus photos
  • iii.Within a week: product clips for ads and the website
  • iv.Within a week: interviews, the full keynote and press cuts

How we plan

The details that protect the reveal.

  • i.

    We work from your cue sheet

    Every lighting change, playback and reveal cue gets a camera note, so operators know where to point before the cue happens, not after it.

  • ii.

    We join the rehearsal

    It is the only chance to test angles against the real stage, the real lighting and the real reveal mechanism.

  • iii.

    We check the LED screens

    Large LED walls can flicker or roll on camera. We set shutter and frame rate on site so the screen behind your product looks as clean on video as it does in the room.

  • iv.

    We plan for confidentiality

    If the product is under embargo, we agree who sees footage before release, keep the cards with us, and hold every clip until your release time.

  • v.

    We plan for smoke and confetti

    Effects look great live and can swallow a reveal on camera. One angle is placed to stay clear of them.

  • vi.

    We size the crew to the show

    Under 150 guests, two operators plus an editor usually covers it. A big stage show with a press area and VIP arrivals needs three or four cameras and a producer on comms with your team.

FAQs

Product launch video FAQs.

i.Can you film the product before the event?

Yes. A short session the day before, or on the morning of the launch, gives you clean product footage without guests in the frame.

ii.Can we post the reveal the same night?

Yes. Our editor works at the venue and sends a reel for approval minutes after the reveal. Name one approver so it goes out while the room is still talking about it.

iii.How do you handle an embargo?

We agree the release time in writing, and no footage leaves our hands before it. Only the people you name see the first cut.

iv.How many cameras does a launch need?

Two for most launches: one locked on the reveal, one on the room. Add a third for a press or interview area, and an editor if you want same-day posts.

v.Do you film launches outside Dubai?

Yes, across the UAE, including Abu Dhabi and Sharjah.

vi.What does product launch video cost?

It depends on hours on site, number of cameras, same-day editing and how many cuts you need. Send your run of show and we’ll come back with a fixed quote. Our video production cost guide explains the main factors.

Get in touch

Launching something in Dubai?

Send the date, venue and run of show. We reply within one working day with questions or a quote.

OfficeDubai, UAE
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